5 juli 2017 – In order to offer a better online customer experience, Amazon Europe takes up-to-date product data from the Icecat catalog for the following markets: Germany, United Kingdom, France, Spain, Italy.
Thanks to an automated end-to-end system integration, Amazon currently pulls from Icecat:
- Multiple images
- Standardized specifications
- Bullet points (in progress)
Andrés Arribas, Product Manager at Amazon, affirms: “We integrate in all categories all the info provided by Icecat. If Icecat has information from one product, Amazon integrates it. We are improving our mapping to integrate also Rich Media and maximize the usage of Icecat, as this is a very valuable information source from us”.