Every gift from Waar has a beautiful story. Made with love and care. Natural care products, ecological plants, vegan cookbooks, reusable sandwich bags, organic soy sauce, sustainable water bottles, recycled bags, fairly made tableware, handmade baskets, clean cleaning products. Waar has a wide choice of sustainable and fair trade gifts.

Waar makes sustainable and fair trade products accessible and attractive to a broader target group and anchors them in the consumer market. At the Waar stores and webshops you come for a beautiful product with a beautiful story, with which you give something back to the world.

In recent years, Waar has secured its place in the rapidly changing, sustainable consumer market and has grown strongly with this development. Waar's results increased again in 2020.

Waar believes in the combination of online shops, stores and wholesale as sales channels for creating findability, recognisability and trust in sustainable products. This combination strengthens its market position, increases sales opportunities and makes Waar more resistant to economic influences.

Waar believes that change in our use of products and purchasing behavior is necessary. Climate change and resource depletion are happening at a growing pace. The social challenges are also great: producers in developing countries do not receive a living wage. And people who are at a distance from the labor market and who do not yet integrate sufficiently into regular work, also in the Netherlands.

This brand position is ideal for branding under the TRUE label.

Waar thus creates a product image for its brand. This has now led to the following new Waar brands: NatuurWAAR, GroenWAAR, SecondWAAR, LekkerWAAR, MooiWAAR, ThuisWAAR, ZuiverWAAR, ReisWAAR and KinderWAAR.

Waar enters the market for sustainable consumer products. We see that attention to products with a sustainable claim has increased in the Netherlands in recent years. In 2019, more than half of Dutch people indicated that sustainable or socially responsible aspects were important when purchasing products and services. For the retailer, distributor and producer, this means that responsible entrepreneurship no longer counts as a nice-to-have, but increasingly as a must-have. There is a demand for responsible products and therefore also for transparency across the entire production chain.

Our products can be purchased through our TRUE stores, various other stores (including large national chains, including supermarkets) and small and larger web shops (such as bol.com, Amazon) and shop-in-shops. We supply our products via the online portal fairgreenconepts.nl to business customers and via Waarenhuis.com to consumers.

The turnover of the Waar Group consists, among other things, of the turnover-related commission that Waar charges its business customers. The consumer turnover mentioned above forms the basis for this commission (fee). In addition, turnover also consists of the direct sale of products to consumers or business customers.

Waar's EBITDA has grown strongly in recent years and this growth has continued in the first quarter of 2020.

TRUE stands for working together for a more beautiful world. Waar has therefore entered into an alliance with, among others:  

TogetherYES!

TogetherYES! is a platform where sustainable products, services, initiatives and organizations are connected to the mainstream audience, a one-stop-shop for supply & demand and promotions. Founding partners of Samen YES include NS, Unilever, WWF, Waar, Eneco, Rabobank, Solidaridad, ICCO, Milieu Centraal.

TogetherYES! puts consumers in the driver's seat to accelerate this movement from their own strength, to make better, more sustainable and more social choices together and to achieve economies of scale. With the conscious savings points system 'Doenkies', launched this year, you can save your world more beautifully.

The Waar Group is managed by the General Manager, Retail Director and the Creative Director.

Waar wants to increase its sales volume in the coming years by:

• use the current online channels
• selling Waar product concepts to key accounts
• the expansion of the number of joint venture franchise stores.

Waar predicts growth to more than:

• 2500 business customers
• 150.000 unique online consumers per year
• 60 joint venture franchise stores
• 600 product modules in the Netherlands, Belgium and Germany.

Waar will optimize and expand its portfolio of distributors, key accounts and collaboration with major customers. To this end,AAR will focus on:

• conceptual product management
• sales and online B2B sales
• optimization and advertisement for its online portal, FairGreen Concepts.

Waar specifically strives for social and ecological impact through:

• to improve the lives of 100.000 families in developing countries by bringing fair trade products to the market
• to help people at a distance from the labor market find a regular job
• deliver items with reduced footprint and zero waste.

In addition,AAR wants to help consumers make more sustainable choices more easily.

 

In recent months, the whole world has been under the spell of the Corona pandemic. The outbreak led to unprecedented measures in the Netherlands, which largely halted social traffic. All schools, universities, libraries, cafes, hairdressers, museums, cinemas and restaurants, among others, closed their doors by order of the national government. All doors are now gradually being opened again and everyone is slowly finding their way back to the new normal.

 

During this period, Waar has experienced that the resilience, talent and focus of the entire Waar team can be seen as one of the most important values ​​of Waar. It was precisely this resilience that made it possible to further develop the existing talent and adapt the course taken to the moment. This allowed Waar to take advantage of the opportunities brought about by the corona crisis.

The corona crisis has made us all realize how important it is to take care of yourself and others. Waar's mission fits in seamlessly with this; making the world a little more beautiful together.

All Waar stores have now opened again. We have seen that we are a crisis-resistant company due to the spread of our activities over various services and products. However, due to the 19-month delay caused by COVID-3, we have adjusted the growth of our company downwards to 25% for 2020 compared to the 55% growth that we expected at the end of 2019 for 2020 (before COVID-19).

In the period from March 2020, we saw that our online sales have grown beyond expectations. That is why we have now accelerated our plans for 2020 to increase the online turnover of our webshop Waarenhuis.com.

In recent years we have seen that interest in sustainable products has increased enormously. Waar has acquired a leading position in this area, which is reflected in the results of recent years. Especially in this current period we see that attention for our brand has grown explosively. The turnover volume therefore continues to develop positively. To make Waar's growth plan possible, we want to borrow € 2.500.000 from investors.

With the money we borrow through the bonds we will invest in:

• strengthening the quality and volume of our commercial team
• improvement of our IT system
• improving working capital for seasonality
• improving the availability of our stock of TRUE products
• shop furnishings and inventory

Do we sell bonds for less than €2.500.000? Then we will phase our plans.

Investing always involves risks. The main risk you run is that Waar Nederland BV has no money to repay you or to pay the interest. This could happen, among other things, if others do better than us or if consumers no longer buy our products. Then you may not be repaid any of the loan and you will not receive any interest.

No further guarantees are provided. For the complete risk analysis, please refer to the prospectus and the information document.

The rates charged by NPEX are shown below.

*To be calculated based on the nominal value of the bonds in the portfolio on the coupon payment date and to be offset against the (monthly) interest payment.