Image Building: financing strong growth of Trotters in the Netherlands and neighboring countries

  • Image Building wants to raise a maximum of €3,5 million with a new 9% bond loan;
  • Company expects strong growth in the Netherlands and in neighboring countries Belgium, Germany and Great Britain;
  • Proceeds will be partly used to repay the 7% bond loan from 2017.

VALKENBURG (ZH) – The Dutch company Image Building BV, specialist in temporary outdoor advertising and developer of the well-known, flexible Trotters, is again issuing a subordinated bond loan via the NPEX stock exchange.

To finance the expected, strong growth of Image Building in the Netherlands, Great Britain, Belgium and Germany, investors can subscribe to the new bond loan with an annual interest of 9%. The company wants to raise a maximum of €3,5 million through the NPEX investor network. The bonds will be listed and tradable on the NPEX stock exchange.

Of the expected proceeds from the new bond loan, € 1,9 million will be used to repay the 7% bond loan from 2017, which expires in December of this year. The remainder of the proceeds from this financing round will be used as working capital to enable the expected expansion in the coming years.

Image Building's turnover increased by 2022% in the first three quarters of 30. After two moderate corona years, turnover is now higher than in the peak year of 2019, in which two elections took place from which Image Building benefits. Many Dutch municipalities, as will also be the case during the Provincial Council elections next year, will put the Trottersin in front of the posters of the political parties.

Organizers of events, such as the Grand Prix in Zandvoort, also opt for the Trotter as a means of communication because of its flexibility, appearance and speed of delivery. Retailers, fast food restaurants, governments and petrol companies also make full use of the Trotters.

Michaël Truijen states that Image Building is on solid ground, also in other countries. Relieving customers of their worries and the speed of delivery based on 'plug & play' ensures a high degree of satisfaction among clients. The local market is served with 'hubs' in Belgium, Germany and Great Britain.

Image Building is agile, we have the advantage that the Trotters are our property and last 20 years and the company is sustainable,” says Truijen.

Michaël Truijen, founder of Image Building

Click here to the interview with Image Building founder Michael To read sweaters.