About Supersola
Supersola is the first provider of a plug & play solar panel with a plug. Solar panels that you can install yourself within 15 minutes on any flat roof or in the garden.
Supersola BV was founded in 2017 and is located in The Hague. We have now been evaluated from the development phase to the scale-up phase; from several hundred to several thousand and soon tens of thousands of Supersolas per year.
“Every day someone at the hardware store asks how they can reduce their energy bill – Now there is finally a product that can immediately significantly reduce your energy bill"
In summary – Supersola:
- Opens up a huge market for 'Retail' solar in the hardware store and online sales that does not yet exist.
- Already has 7 years of experience; Our engineers have made the complex 'solar panel' product very simple through countless prototypes.
- Needs working capital to scale, supply chain and sales channels to grow are in place.
- Offers an interesting proposition – the investment is only used as working capital for building up inventory and outstanding receivables
Beginning of a new market: Retail Solar
Supersola is the first provider of a plug & play solar panel with a plug. Solar panels that you can install yourself within 15 minutes on any flat roof or in the garden.
Every consumer now has the opportunity to install solar panels themselves! This leads to a significant increase in demand in the market, which is served through various retail channels. Every day people enter the hardware store asking how they can reduce their energy bills, and now there is finally a product available that can help you make immediate savings on your bill.
Within a few years we expect that all hardware stores in the Western world will have an 'energy products' shelf. And Supersola wants to be at eye level there as a strong A-brand.
7 years of experience and strong R&D
Supersola BV was founded in 2017 and is located in The Hague. From the development phase (with a lot of research and testing) we have now been evaluated into a well-run company; from several hundred to several thousand and soon tens of thousands of Supersolas per year.
In those seven years, our engineers have translated the complexity of solar power into a robust and, above all, simple product for the consumer. A consumer no longer has to worry about electrical, weather-related or technical issues regarding panels, inverters and their installation.
More demand than supply
Supersola supplies Plug & Play solar panels in the Netherlands and France directly to consumers and via large DIY chains such as Praxis (NL) and Castorama (FR).
The demand for Supersolas is so high; that we have never had stock until now. With the money from this bond loan we will significantly increase our production to give even more people access to solar power.
We need working capital to grow
We only need more working capital to order parts, have finished product inventory and finance receivables from hardware stores.
In April this year we raised €1 million in equity from renowned parties and thus scaled up our supply chain and team.
With our current production and assembly setup we can deliver the forecast growth.
This is how the Supersola works
The Supersola is designed as a ready-made product. A product that you buy online or in the hardware store and can install directly without any technical knowledge. Everything you need to install the solar panels and generate your own power is included in the box. You only have to fill the ballast tanks (with water) yourself:
- The solar panel collects light with the solar cells;
- The integrated inverter (in the windshield) converts this light into electricity;
- This power is supplied back to the home energy network via the supplied connection cable;
- You use almost all the electricity in your own home;
- Everything that remains flows back to the grid and can be offset/redelivered.
We have made installing the Supersola as simple as possible, watch the video below.
VIDEO HOW SUPERSOLA WORKS
Supersola supplies Plug & Play solar panels in the Netherlands and France directly to consumers and via large DIY chains such as Praxis (NL) and Castorama (FR). As of January 1, 2024, the Supersola will also be sold through (online) retailer Coolblue.
The demand for Supersolas is high; However, we cannot deliver from stock. With the money from this bond loan we will significantly increase our production to give even more people access to solar power.
Why invest in Supersola
Supersola offers an investment in a fast-growing Dutch company via NPEX. An investment with impact.
But also an attractive investment in a strong proposition:
☀️ Fast-growing market with international potential
☀️ Simple, robust, innovative, and proven product (patent pending) with excellent consumer reviews
☀️ Successful sales and validation by Praxis, Leroy Merlin, Castorama and Brico Depot
☀️As of January 1, 2024, the Supersola will also be sold via (online) retailer Coolblue.
☀️ Experienced Management Team with proven track record
☀️ An impact investment with a good return
Help accelerate the energy transition and make sustainable energy accessible to everyone
Read more in the special brochure ➜
Plug & Play solar panels from Supersola
Hardware stores offer energy saving solutions in the form of weather stripping to LED lamps; small steps with little impact.
If you can and want to wait, order a large project from an installer. Solar panels or cavity wall insulation are expensive and are carried out over the long term due to long planning periods.
You can buy the Supersola plug & play solar panel now and it will be working after 15 minutes. This means a direct saving on the energy bill.
Is it really that simple? Yes, actually, but it wasn't easy to make it that simple.
Advantages of Supersola compared to the current situation:
Supersola has found solutions for easy connection (with a normal plug), simple installation (no attachment to your roof, but ballast), storm-proof installation (water as ballast) and withstanding extreme temperatures.
That is why the panel is so revolutionary!
The Supersola solar panel is globally scalable; at most the plug is different in certain countries. We have enormous growth potential in markets other than the Dutch and French. After all, 80% of global households would like to have solar panels.
Regular and local installers cannot meet the demand and their offer and services are also not focused on smaller projects, such as the shed, carport, garden or extension. That is why our end customers easily install a few Supersolas themselves where there is a little space and a socket nearby.
Milestones
- 300% growth Jan-July compared to the same period last year. All revenues are reinvested in Supersola to further scale up production and sales.
- Sales through the largest hardware store chains in both the Netherlands and France. In the Netherlands we sell through Praxis. In France we sell via Brico Depot, Castorama. Due to our tight inventory, we have always been selective in our choice of sales channel.
- As of January 1, 2024, the Supersola will also be sold through (online) retailer Coolblue.
- CES 2023 Innovation Award & Good Design 2022 prize at the Dutch Design Weeks.
- Many customers are ambassadors. Tell friends and acquaintances about the Supersola or make a repeat purchase. Customers who have purchased a Supersola online or in the hardware store and then decide to purchase additional Supersolas for more electricity production.
Supersola focuses on three sales channels:
Retail sales (B2C)
The Supersola is currently available in more than 400 stores in the Netherlands (Praxis 191 stores) and France (Brico Depot 123 stores and Castorama 95 stores).
These stores purchase large batches and pay for them 30 to 45 days after delivery.
There is sufficient demand to supply multiple retailers and retail chains.
As of January 1, 2024, the Supersola will also be sold through (online) retailer Coolblue.
The demand for SuperSolas is high. Expansion of our working capital is necessary to be able to produce more SuperSolas and to be able to deliver from stock.
Sales through energy companies (B2C)
Already operational:
- Via energy companies with a loyalty program in which they offer Supersolas in their energy-saving product range.
Purchase of the Supersolas by energy company clients is done via the Supersola website.
Planned:
2) Via energy companies that also install solar panels. These providers want to meet the demand of installing one or two solar panels in addition to the larger solar panel installations.
These energy providers purchase the Supersolas in batches and pay within the agreed payment term.
Selling online (B2C)
Many customers know how to find Supersola online. They are willing to pay the full purchase amount in advance and wait 90 days for receipt of their order. Expanding our working capital leads to shortening waiting lists and service and acquiring more customers.
We want to achieve a never-out-of-stock position. In that case, customers will receive their Supersola at home within one week of ordering.
In the future: leasing of Supersolas
We are also investigating the possibilities of a lease construction where customers can have Supersolas available for a monthly lease fee. Supersola provides the service and logistics. Based on this proposition, we can make solar panels attractive for additional markets. Consider rental companies that easily offer a solution for tenants where the purchase price can be paid in installments. This model is currently being further developed.
Growth markets
The Supersola is scalable worldwide. The plug will be different in some countries, otherwise the solar panels and way of generating power are exactly the same. On average, the further south the location, the more kWh the solar panels generate per year. This makes countries such as Spain, Portugal, Italy and Greece very suitable for our continued growth.
Since our most important customers, the major retailers, are continuously looking for new products to surprise their customers with, we see many opportunities in selling Supersola in the more southern countries. In addition, we translate the website per country and distribute the Supersolas from a local distribution center.
Previous funding rounds and investors
In total, we have now raised more than €3 million in funding. In the initial phase, two angel investors, former CEOs of energy companies, invested in us: Rolf Foucher and Arnoud Kamerbeek. In addition, investments have been made by EIT InnoEnergy.
At the end of 2022, we completed a crowdfunding round and raised more than €200.000. We then raised €2023 million in capital at the beginning of 1 from ROMinWest, Techfundone and a number of members of De Investorsclub. With this financing and the knowledge of the investors, we have scaled up production capacity, supplied the aforementioned hardware stores with stock, and negotiated better purchasing prices by purchasing in bulk.
We are now ready for large-scale production.
Management
Julius focuses on the future and scaling of Supersola. Focused on strategy, recruitment, product development and funding.
Julius Smith – Founder and CEO
Has 15 years of experience in the energy sector (Vattenfall, Engie, Ørsted) and consultancy (Kirkman Company). He has always been concerned with sustainability in general and sustainable energy such as M&A, Strategy and Business Development.
Matthijs focuses on daily operations, sales, operations and customer service.
Matthijs Buijs – Managing Director
Has already built and sold a company (Zeta Display). Within that company, Matthijs was responsible for operations and the product. In 2021, Matthijs bought into Supersola BV
Merijn is involved as CFO and is responsible for the financial administration and strategy.
Merijn Zondag – CFO
Has a lot of experience in the finance world. Worked at the ABN-AMRO bank and ING bank, among others. He was also active as a professional investor. After his time in the financial world, he had his own hardware company and was involved as a consultant in various scale-ups (including YesDelft and Innovation Quarter). Merijn is available for Supersola 8 – 16 hours a week.
Within Supersola, Luc is involved in sales to French retailers and relationship management of existing retailers.
Luc Poyer – Sales France
Luc Poyer has been working in business development and sales for more than 25 years and has built up a strong network since graduating from the École Nationale d'administration (ENA). He was, among other things, former CEO of EON France.
Loan target €950.000
We want to borrow a minimum of € 225.000 and a maximum of € 950.000 from investors via NPEX. With this loan we finance the working capital to scale up the production of Supersolas and build up the stock.
You read in us Information Memorandumrandum more about our target spending.
Risks and certainties
Investing always involves risks. The main risk you run is that Supersola BV has no money to repay you or to pay the interest. This could happen, among other things, because no large reserves have been built up or if a major customer withdraws from us. Then you may not receive any repayment of the loan and you will not receive any interest.
For the full description and risk description, please refer to it Information Memorandum and the sheet with Key Investor Information.
Rates
The rates charged by NPEX are shown below.
| NPEX account | free |
|---|---|
| Deposit money | free |
| Registration fee for issue | 1% one-off |
| Service fee | 0,05% per month* |
*To be calculated based on the nominal value of the bonds in the portfolio on the coupon payment date and to be offset against the (monthly) interest payment.
