Restaurant chain T Bello Netherlands BV, franchisee of Taco Bell restaurants, is issuing bonds for up to €2 million via the NPEX stock exchange to significantly increase the number of branches in our country. The current number of eight restaurants is expected to increase by at least four locations in the next two years.
The originally American fast food chain is rapidly internationalizing and distinguishes itself by a focus on healthy meals. Taco Bell is the largest Mexican-inspired brand in the world, with more than 2 billion customers annually and more than 9.000 restaurants worldwide, most of which are located in the United States.
The restaurant chain T Bello is the exclusive franchisee of Taco Bell in the Netherlands and part of the British MSHA Limited. This company operates more than a hundred Taco Bell, KFC and Pizza Hut restaurants in the United Kingdom and Malaysia.
Certainty
Taco Bell's expansion in the Netherlands is financed with a bond loan of up to €2 million at an annual interest of 11%. Investors can subscribe to the bonds from €500, which will then be listed on the NPEX stock exchange. The term of the loan is a maximum of 5 years. The minimum registration amount has now been largely exceeded, which means that the issue will also go ahead.
The British 100% shareholder MSHA Limited has committed itself as joint and several co-debtor to T Bello's financial obligations under this bond loan. This means that it guarantees the interest payment and repayment of this bond loan in the event of any setbacks.
Potency
Barto Hulleman, general manager of the Taco Bell restaurants in the Netherlands, states that the Netherlands has now embraced the Taco Bell formula. Dutch people love Mexican tacos, burritos and crunch wraps from Taco Bell. T Bello Netherlands with restaurants in Eindhoven, Breda, Rotterdam, Amersfoort, Tilburg, Amsterdam, Arnhem and The Hague is profitable, according to Hulleman.
,,We measure this by the success of the existing branches. You see potential everywhere to grow with Taco Bell”, says Hulleman.
,,We see a shift from the middle segment (restaurants) to the accessible 'fast service' market, in which we are active."
Distinctive
The Taco Bell restaurants are strong in vegetarian and healthy dishes and distinguish themselves from fast food restaurants, which mainly have hamburgers on the menu. Of course, Taco Bell meals can be enjoyed in the restaurants, but the dishes also reach consumers via the take away, click & collect and home delivery options. Taco Bell also distinguishes itself by not offering children's menus.
Investors who invest at least €3.000 in Taco Bell bonds in the Netherlands will receive a 20% discount on meals for a year.
