Be Informed
Robotization is hot! The major trend is the robotization of intelligent (office) processes, such as providing advice (robo-advice) and automating knowledge-intensive work. This trend is becoming Robotic Process Automation (RPA) and the robots are 'software robots', or intelligent software that can take over advisory and decision-making tasks that until now could only be performed by highly trained knowledge workers.
Be Informed is a supplier of software for RPA. Through the leading research agency HfS Be Informed is positioned at the top right as a leader in intelligent robotization; the growth market for the coming years.
Turnover in 2015 amounted to €4.400.000 with a net profit of more than €226.000. The forecast turnover growth for 2016, 2017 and 2018 is approximately 30% per year.
Special achievements
Winner Innovation Challenge Award from NATO.
Entrepreneur
As of May 1, 2018 René Louter the new CEO of Be Informed. He succeeds founder Rik Hoogenberg, who remains closely involved with Be Informed as a shareholder and advisor.
Since 2017, René Louter has been general manager of Emesa, the parent company of VakantieVeilingen and ActievandeDag, among others. Previously, he worked as CEO of RDC Group, market leader in the field of software and data (analysis) for the mobility sector, and as managing director of ASN Group. Between 2003 and 2012 he held various management positions at REAAL.
Geert Rensen (Chief Marketing Officer and Director US) has been involved with the Be Informed Robotic Software Platform since the inception of the R&D program in 2002. Geert has a background in sales, marketing and innovation management at leading international companies in the software and services industry .
Company
Be Informed primarily supplies software (the Be Informed Robotic Software Platform) by selling user license and maintenance agreements on this software. The usage licenses mean that a customer obtains the right to use our software for a specific application or area of application. The maintenance licenses grant the right to obtain new releases in which issues have been resolved and new functionalities have been added.
In addition, Be Informed provides consultancy services to partners and customers (licensees of the software) in the form of:
– Advisory services regarding the Be Informed Platform: architecture and design support, quality reviews;
– Implementation projects*
- Application management*
* These services are provided as much as possible by implementation partners of Be Informed. In this case, the customer enters into an agreement with the partner and Be Informed only provides the user license and maintenance agreements. All activities are carried out by the operating company Be Informed BV.
Market & industry
Robotization in government and financial services has been on the rise for a few years and is now showing very explosive growth (McKinsey report: Disruptive Dozen). Globally, the economic impact of robotizing knowledge work is estimated at $5.2 – $6.7 trillion by 2025.
Vision
The robotization of knowledge work is the next phase in the global digital revolution with far-reaching consequences for efficiency and an enormous impact on society. It is an inevitable development. Be Informed is at the forefront.
Positioning & competitive analysis
Be Informed is surfing at the forefront of the wave of the new generation of robots. There are also competitors. By raising capital, the company is able to target, for quality, institutions and companies in the established world that have existing contracts and suppliers. It stands out; the platform is complete, integrated and open, with all rules clearly recorded in one place.
Target audiences
The 3 market segments for Be Informed are characterized by: many regulations, complex products and services, and dynamic processes:
1. The Government
in this sector, applying the correct laws and regulations and applying the principle of equality is essential. The government must treat all citizens and businesses equally and must correctly implement the legislation it promulgates. In the digitization of government, it is therefore important that rules are applied correctly and demonstrably.
2. The Financial Sector
(banks and insurers)
This sector offers increasingly complex products and services that, in the digitalized world, require increasingly intelligent automated customer interaction and require additional duty of care.
3. The Industrial Sector
In this sector it is very important to be able to demonstrate the effects of products on Safety, Health and the Environment. Companies have to deal with all kinds of approval authorities and inspections that require that the composition of products, the production processes and production locations meet the legal requirements.
Structure
Be Informed Holding BV is the parent company of Be Informed IP BV (holder of all intellectual property within the group) and Be Informed BV (the operating company).
Be Informed USA, Inc. is a 100% subsidiary of Be Informed BV and responsible for sales activities in the United States.
The shares are held directly by two directors, Mr HR Hoogenberg and Mr GH Mensink (60%), O&I Business Agility BV (30%) and the Stichting Administratiekantoor Be Informed Holding (10%), which has issued certificates for the purpose of staff.
Customers
Partners
Loan purpose
The financing is requested to strengthen the financial position and invest in marketing & sales.
Risks and certainties
Risks
Investing always involves risks. The main risk you run is that Be Informed will not have the money to pay you or pay the interest. This could be the case if the forecasts are not or insufficiently realized. Then you may not receive any repayment of the loan and you will not receive any interest. For the complete risk analysis, please refer to the prospectus.
Security
The bonds are subordinated. With these bonds, Be Informed borrows money from you and others. If they go bankrupt, apply for (temporary) deferral of payment (suspension of payments) or are dissolved, the following order of repayment will be followed:
1. Financing of Rabobank;
2. These bonds;
3. Loans from both directors and a management member.
The shareholders are familiar with the bond loan and will not make any decisions to distribute profits or repay capital as long as the bond loan has not been repaid and the interest has not been paid. (non-withdrawal declaration).
