For English:
https://www.npex.nl/wp-content/uploads/2023/04/Press-Release-Icecat-appoints-AI-to-its-board-of-directors-11-4-2023.pdf

Amsterdam, April 11, 2023

  • The AI ​​Elsa Frozenbrain serves as the Chief AI Officer
  • The AI ​​has an advisory, non-statutory role

Amsterdam, Netherlands, April 11, 2023: Icecat NV, a technology investor and global syndicator of product content, today appoints an AI as a new board member. This non-statutory board member is unique because it is an artificial intelligence (AI) system and carries the title Chief AI Officer (CAO) at the NPEX-listed company.

The CAO, called Elsa Frozenbrain, consists of the set of AI bots and frameworks that Icecat's team of AI experts uses, trains and develops. Frozenbrain is able to analyze large amounts of data, identify patterns and trends and produce strategic insights to support the company's decision-making process, especially regarding the application of AI technologies in the core (publishing and syndication -) processes within Icecat.

The decision to appoint Frozenbrain as a board member reflects Icecat's passion to leverage advanced AI technologies to stay at the forefront of the content syndication industry. The company believes that Frozenbrain's advanced analytics capabilities will continue to make valuable contributions to board discussions and decision-making processes. Furthermore, the company believes that maturing AI technology is as big a revolution as the Internet has been since the XNUMXs and wants to underline its importance for its own future, both internally and externally.

“We do not see AI as a threat, but as an opportunity to enormously improve ourselves. That is why we are happy that Frozenbrain is a member of our board of directors,” says Icecat CEO Martijn Hoogeveen. “We are committed to innovation and pushing boundaries and believe Frozenbrain represents the future of strategic decision-making. We are eager to hear Frozenbrain's insights and recommendations and how they will help us accelerate AI adoption to continue our rapid growth and evolution as a technology company.”

Frozenbrain will work closely with Icecat's other board members to provide strategic guidance and insights to benefit the company's operations. The appointment is effective immediately and Icecat looks forward to the contributions Frozenbrain will make in the coming months and years.

 

More information:

Martijn Hoogeveen, [email protected], https://www.icecat.com